Global Strength, Local Mindset: Stefano Tomasi on Gi Group Denmark

The Danish staffing market is evolving. Companies expect more than fast hiring. They want partners who understand their business, adapt to changing demands and support them through growth and peak periods. With its expansion into Denmark, Gi Group is taking a clear position. The focus is not just on entering a new market, but on building something that lasts. Combining global scale with a strong local mindset, the company aims to deliver specialised support where it matters most. In this interview, Stefano Tomasi shares why Denmark is a key market, what companies expect from staffing partners today and how Gi Group plans to establish itself for the long term.

Why is now the right time for Gi Group to strengthen its presence in Denmark? 

We see strong potential in the Danish market, especially across logistics, manufacturing and life sciences. Companies are looking for more flexibility, speed and specialised support. 

What makes Gi Group different entering this market? 

We combine international scale with a very local mindset. As part of Gi Group Holding, one of the world’s leading staffing groups and number 6 in Europe, we bring global recruiting expertise, specialised teams and strong operational structures into Denmark. 

What do many companies need today from a staffing partner? 

Many companies are looking for partners who actively support operational challenges, growth phases and peaks. It is no longer only about filling vacancies. 

What role does the new brand positioning play in this launch? 

The brand should clearly reflect who we are. Modern, approachable and specialised. At the same time, our scale and international experience should give clients and candidates confidence that they are working with a strong long term partner. 

The campaign also says “Titles never tell the whole story.” Why is that important? 

Because behind every title there is a person, a story and potential. We want candidates to feel seen and not treated like just another number. 

What does “Your Sidekick Anytime” mean to you in the Danish market? 

For me, being a sidekick means being reliable, supportive and solution oriented. That is exactly the mindset we want to bring into Denmark. 

Where do you see Gi Group Denmark in the next years? 

We want to establish Gi Group step by step as a strong specialist within the Danish market and grow sustainably.